Kate Ledger joins Old Dominion University and the Division of Digital Learning as the Associate Vice President for Marketing and Outreach. Kate’s passion for developing and promoting powerful brands, building and leading strong teams, and driving strategic marketing in higher education make her an excellent addition to the Division.
As Associate Vice President for Marketing and Outreach, Kate leads the creative process to support the division’s visual identity, manages digital marketing efforts to influence enrollment and collaborates with university branding and marketing efforts. She oversees call center operations and our use of customer relationship management software for recruitment and engagement purposes. Kate also leads our partnership area. This includes development, management and assessment of diverse projects and partners including educational and corporate ones.
Most recently, Kate served as the Assistant Vice Chancellor for Marketing at the University of
Pittsburgh. She worked in five different marketing roles during her time at Pitt, progressively increasing the size and scope of her teams. She launched the university’s first master brand in 2019 and the first university-wide brand campaign in 2022, while at the same time leading COVID-19 communications for the university. As Executive Director of Marketing and Engagement in the Office of Admissions and Financial Aid, Kate led the marketing and campus visit teams, helping to increase the quality of Pitt’s incoming class and exceed enrollment goals each year. Kate also served as the marketing and communications leader in the Katz Graduate School of Business, College of Business Administration, Office of the Provost and the Swanson School of Engineering at Pitt. Additionally, she learned valuable lessons in the agency and corporate worlds.
Kate earned her B.A. from Penn State University and M.Ed. from Pitt. She and her high school
sweetheart are raising their two awesome kids and spunky dog in Pittsburgh.